Logo Shirts Buyers Guide

Staff uniforms

Collared logo shirts are a traditional uniform choice that presents a highly professional company image. T-shirts or polo shirts area less formal option, creating a more relaxed environment and make staff appear more approachable. A shirt in your corporate colours will strengthen your brand identity and make employees easily recognisable.

Trade shows and events

Logo shirts at a trade show or exhibition will make your business appear strong, authoritative, and unified. Short-sleeved shirts or polo shirts are ideal, so employees feel comfortable when working hard at events. Exhibition halls can also be cold, so consider buying branded fleeces or lightweight jackets to keep staff warm.

Promotional merchandise

You can get great exposure for your business by enticing customers to wear your business message with a free promotional shirt. Logo shirts can be used as free gifts, given away at events, for competition prizes, or even sold in your establishment. With a little creative marketing, an impactful slogan, or innovative graphics - you can turn heads.

Types of custom shirts

There are many different kinds of shirts available - tee or polo, long sleeved or short, black/white or coloured, normal or slim fit. Here’s a brief overview, with wholesale prices, branding options, tips and advice to help you find the perfect shirt to suit your requirements.


Basic t-shirts are generally the most cost-effective item, ideal as promotional products. Costing as little as £2 they’re cheap enough to be given away, with a high perceived value to delight your customers. They also make great business gifts for employees, suppliers, and associates.

Our Fruit Of The Loom Value-weight range, made from 100% cotton, is priced from £1.97 inclusive of one colour printing. A more durable t-shirt, suitable for staff uniforms will cost between £3 and £4. Superior fine gauge cotton t-shirts by Jerzees are available from £2.78 each.

Polo shirts

Polo’s are more formal than a normal tee. The classic smart-casual shirt was invented by Rene Lacoste in 1926, as a comfortable alternative to traditional tennis whites. Similarly, in the workplace they are a great alternative to formal wear. You get the smart shirt and collar look, yet staff feel comfy and relaxed. 

Logo polos are available from around £6 each including embroidery. Our basic Gildan DryBlend Pique Polo is priced from £5.35. You can pay up to £11.25 for a high end Mantis Superstar logo shirt made from 100% cotton, with a heavyweight collar. We also offer a designer Nike Victory shirt from £21.99, ideal for corporate gifts.

Collar shirt

In a more formal office environment, conventional collar and sleeves logo shirts give a smart, polished, professional look. They would be one of the most expensive options costing between £12 and £16 per garment.

Our Kustom Kit range includes short and long-sleeved shirts for men and women, in every size. Made from 85% Cotton, available in a wide choice of colours, shirts cost as little £11.69 each, including 7000 stitch embroidery.

Logo and branding

Shirts can either be printed or embroidered with you logo and company name. Traditionally, a small logo design is positioned on the left chest of the shirt.  Printing is the most economical option; embroidery gives the garment a more luxurious, hand-finished look.

A printed t-shirt will give you a lot more freedom in customisation - you can have anything from contact details and QR codes to full colour digital images.

Where to buy logo shirts

Choose your supplier carefully. Garment quality varies, and so does the quality of the personalisation. New technology has made it relatively easy for anyone to set up an online printing or embroidery business. Find an established wholesaler you can trust.

An experienced professional will be able to give you the best advice on design and product choice. You should look to form a long term relationship your supplier, making it easy for future staff uniform and promotional purchases.

Back to Design Your Own T-Shirt

Return to Promotional Gifts Homepage from Logo Shirts

Share this page:
Enjoy this page? Please feel free to share it. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.