A USB flash drive is a portable data storage device with a flash memory and an integrated Universal Serial Bus (USB) interface. The design was patented in 1999 by an Israeli company, and was available in the marketplace 1 year later, with a maximum storage capacity of just 8MB. In 2013, the device can hold up to 512GB - with a 1TB version expected to be available shortly.
You can buy cheap USB flash drives from around
£3 each including personalisation with your logo and message. They’re available in many forms including multi-functional
USB sticks that are also pens, watches, and even laser pointers. There are novelty versions in various shapes
and bright colours, which light-up during transfer. Or, you can spend a little more on deluxe
drives that are fingerprint secure and can only be accessed by the recipient.
Store your info
The best reason to choose USB flash drives for your promotion is that fact you can load them with information. You can store things like brochures, price lists, buyers guides, and even videos on the stick, as well as having your logo printed on the exterior. The marketing possibilities are endless.
· If you’re a software company, you can upload free demos.
· Training providers can include course notes and videos.
· A travel retailer could load-on a selection of e-brochures.
· If you offer business services you can include descriptions and price lists.
· A restaurant could store menus and printable discount vouchers.
· Graphics companies could give potential clients a free desktop screensaver.
Marketers can upload research reports and advice
guides to demonstrate their expertise.
Research proves effectiveness
You’re at a trade show....imagine if you could
hand prospective buyers a stick containing all your info, for them to read
later at their leisure. Not only does
this look highly professional and forward-thinking...but you’ll dramatically
reduce your printing costs. Paper sales
aids required will be minimal. The buyer
won’t lose or discard your information and you’ll stand out from the sea of paperwork, brochures and promotional plastic bags.
Voted #1 promo gift people most want to receive
Buy cheap USB flash drives for your promotion and give a
gift your potential customers actually want to receive. 45% of people would prefer to get a
promotional USB flash drive more than any other product, according to 2011 research
conducted by ActionPoint Marketing Solutions.
Ranked #1 item that recipients keep the longest
63% of people keep USB sticks longer than any other promo
item, according to a survey of 1000 business people carried out by Relevant Insights
(RI) in 2013. The longer someone keeps
an item, the more they’re exposed to your message and the likelihood that they
will use your business is increased.
Second most effective in compelling people to act
31.1% of people agreed that USB flash drives were
more likely to motivate them to take action (RI survey cited above), second
only to food hampers at 43%. When you
consider a luxury hamper will cost considerably more...you’ll get a much better
return with a cheap USB flash drive.
What you need to know before buying cheap USB flash drives
Don’t be swayed by discount prices. Cheap USB flash drives have lower storage capacity and longer file transfer speeds. In this day and age, we move around high volumes of data, and some devices are simply not fit for purpose. Don’t blow your budget buying inferior quality goods which reflect badly on your business.
Protect yourself. As with all electronic goods, the wholesale USB stick market is made up of Chinese imports and quality varies immensely. Choose a reputable supplier, look out for items that are individually tested, and if possible get a guarantee.
Always put function first. Many cheap novelty USB flash drives have poor internal circuitry, and are less durable than standard versions. USB sticks shaped like people, vehicles, and even vegetables may seem like a fun idea - but it costs more to produce these unconventional designs and quality is often compromised to keep prices at a certain level.
Plan ahead. If you decide to load your own data, make sure there’s a large enough storage capacity on your stick. Ideally with plenty left over, this will prevent the recipient deleting your item to get the extra space.
Test before you commit. Ask the supplier for a sample and test it, make sure the USB can store the capacity, see how long it takes, unplug it and make sure your files are still there.