Cheap promotional gifts will give you a good return on
your investment because they have a lower cost per impression. For example, a budget pen costing 10p that is
used frequently can generate a better return than a more expensive gift like a
clock costing £3 per unit. The key is to
select the right product.
If you’re on a budget, doing your research is paramount. It’s crucial to choose the right gift that gets you maximum exposure for your money. Read on to discover what we know about gift item choice, with buying tips to ensure you get the best deal.
Top 3 cheap promotional gifts
Many people assume the more you spend on a promo gift,
the more you’ll get back in return. This
is not necessarily the case. In fact,
research shows that gifts which are useful are the most effective overall. So, choose a practical product in your
campaign for the best possible results.
BPMA promotional gift research gives us an insight into the types of products people like best, use most often, and keep the longest. In 2011 independent researchers surveyed over 500 business people who had received promo items. Here are 3 of the most successful cheap promotional gifts.
When asked which gifts they’d kept the longest 18% of
respondents said mug, 15% USB stick and 12% pen. People keep mugs longer than any other
item. The longer the recipient keeps your
gift, the more exposure you get. This is
coupled with the fact that mugs have a very low cost per impression, calculated
at just £0.001.
When asked what item they’d most like to receive, writing
instrument was the most popular out of the cheaper promo items. 39% of people would prefer a pen, and 36%
said a mug. Not surprisingly 45% said
USB stick, but when you consider the difference in cost, a pen will give you much
more for your money.
BPMA 2013 research found that 22% of people
would prefer to receive a luggage item most. This doesn’t have to mean expensive leather goods. You’ll find many low cost promotional gifts
in this category such as tote, draw-string, and cool bags priced at less than
£1 per item.
Associating your business with a ‘cheap’ item is a bad
move, creating an unfavourable impression of your company. In the cheap promotional gift market, you’re
buying items in bulk, so paying a few pence more can make all the
difference. Something of slightly better
quality will be kept longer, and you’ll see greater effectiveness. So, choose a good quality gift at the most
Don’t just look at the ‘from’ price.
Pricing can be very deceiving in the discount promotional
gift industry. This is because there are
so many additional charges and variables to consider such as design, printing,
VAT, delivery and minimum order quantities. Some suppliers quote a low from price then load the cost later with
expensive print design or delivery charges. Rather than trawling the net trying to compare costs, contact a few
specialist companies for an inclusive quote. This will save you lots of time and ensure you get the best deal
Compare like for like.
Try not to swayed by an extremely low price, if it sounds
too good to be true it probably is. Wholesalers
which seem ultra-cheap may simply be selling an inferior item. Make sure you’re comparing like for like
before you decide on your supplier, and never buy from a photo alone. Request a sample before you commit, it’s not
just the item itself you need to watch out for…print quality is equally
Ask about end of line items.
If you’re looking for seriously cheap
promotional gifts enquire about special offer merchandise. Many suppliers offer large discounts on clearance
items and discontinued lines. This can
be for a variety of reasons - they cannot supply the product in bulk because
they’ve only limited numbers left, or the item has been discontinued by the
manufacturer. Even if you don’t see
anything advertised, it’s always worth asking.